Purpose. This word encapsulates the essence of the Jonsson brand. It describes the way that we work at Jonsson – purposefully and with clear goals and intentions. Our main aim is to create workwear with a purpose, made specifically for the environments in which they are used, ensuring workers are safe and protected at all times.
Fuelled by our belief in the African continent and our love for its people, we are embarking on a 9-month journey around southern Africa to find and capture stories of people living with purpose, while wearing Jonsson Workwear.
Our journey will be called The Jonsson Journey and will be captured through the lens of photographer and adventurer, Kyle Mijlof, or as we like to call him, our ‘Legacy Hunter’. Armed with a Land Rover and a camera, Kyle will embark on a journey of a
lifetime capturing stories of everyday unsung heroes, who are driven with purpose, and dressed in our brand.
Through his unique and unimaginable experiences, Kyle has a remarkable story to tell, and this is just the beginning for him. With his immense talent and ambition, Kyle endeavours to capture the world through an honest lens, and to share with and touch the human race with his experiences. Kyle epitomizes our brand and what we stand for, he is a true man of passion, integrity and purpose.
Watch the Jonsson Journey trailer here.